Monday, December 12, 2011


Merting in progress
For the first time today, had a meeting with co-researches of a FRGS research project on Conceptualising Islamic Marketing:A Study of its Epistemological Underpinnings from Universiti Sains Islam Malaysia (USIM), Universiti Sultan Zainal Abidin (UniSZA) and Universiti Putra Malaysia. The project is led by Puan Hanim Misbah of USIM and based at the university, with the aim of investigating what is meant by Islamic marketing, assessing the existing Islamic marketing thinking, and proposing shari`ah-based standards of Islamic marketing, particularly in the production of products, promotion, distribution and pricing.

The research team (L-R): Adilah (Research Officer), Hanim (Leader), Dr Fadzila Azni, Dr Azrin, myself, Razali and Dr Radhi
The project was born last year when I was a Visiting Professor at USIM, with Hanim Misbah and Dr Mohd Radhi Ibrahim of USIM, Dr Fadzila Azni Ahmad and myself of USM, Dr Ahmad Azrin Adnan of UniSZA and Razali Othman of UPM as the members of the research team.

To date, five papers have been produced and will be presented at the 5th ISDEV International Islamic Development Management Conference (IDMAC11) tomorrow. Another six papers are on the pipeline and scheduled to be presented at a Research Seminar at UniSZA next March 2012, InshaAllah. The project is expected to be the pioneering work in establishing Islamic marketing thinking from within Islamic epistemological and philosophical underpinnings.

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